It was three degrees this morning in Missoula, Montana, but that didn’t stop customers from lining up for the first day of legal marijuana sales. When the clock struck 10 a.m., happy Montanans poured into the Spark1 dispensary—now licensed to sell to everyone 21 and older—in downtown Missoula.

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Customers line up in 3-degree temperatures outside Spark1 in Missoula on New Year’s Day, ready to purchase on Montana’s first day of adult-use marijuana sales. (Photo: Ariana Newton)

David Williams was one of the first customers in the door after waiting outside for nearly half an hour in freezing temperatures. A big fan of concentrates, Williams bought six different grams of shatter, and two varieties of crumble.

“These people in line have so much enthusiasm,” he told Leafly.

As sales began, the staff was nothing short of giddy. “It feels like a lot of hard work coming to fruition,” said Spark1 CEO Marc Lax.

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Spark1 CEO Marc Lax awaits the first customers of 2022. (Photo: Max Savage Levenson)

Related

How to find Montana’s open adult-use cannabis stores

Montana voters agreed to legalize and regulate cannabis for all adults back in the Nov. 2020 election, with the passage of Initiative 190. It became legal to possess up to one ounce a year ago—Jan. 1, 2021—but it took an extra year for Montana’s retail licensing system to get up and running.

Leafly’s Max Savage Levenson will have more reports from Montana’s retail stores as the state’s opening day progresses. Check back soon.

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Max Savage Levenson

Max Savage Levenson likely has the lowest cannabis tolerance of any writer on the cannabis beat. He also writes about music for Pitchfork, Bandcamp and other bespectacled folk. He co-hosts The Hash podcast. His dream interview is Tyler the Creator.

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