So far this year, Vapor Pens were the second largest product category in US cannabis markets, and the third largest in Canada by total sales.
In the US, Vapor Pens captured more than double the market share of Pre-Rolls, the next largest category. Canadian Vapor Pen sales were nearly four times greater than Edible sales, the fourth largest category.
While vape pens still trails far behind Flower in both markets (and just slightly behind Pre-Roll in Canada), it is certainly the most dominant and ubiquitous ‘new school’ product type.
This report from Headset will explore the current and past success of the Vapor Pen category, along with pricing, segment, and package size trends, as well as demographic preference for vapes, and the rising success of proprietary hardware formats.
Vapor Pens: An analysis of category & brand performance
Josh Kincaid, Capital Markets Analyst & host of your cannabis business podcast.
Episode 784 The Talking Hedge:
Your Cannabis Business Podcast.
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