With medical and or recreational cannabis legal in half of the US and much of Canada it is safe to say that the industry is booming. In fact recent metrics have indicated that cannabis is the fastest growing industry in the US. As much as the cannabis industry has taken off there is still so much to learn as the industry is ever growing and evolving. With so much data surrounding cannabis there is a need to really understanding the key drivers in the entire business and every vertical ecosystem of the cannabis industry.
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