Eddie Brennan is the CEO of Central New York’s most recognizable craft cider brand, Beak & Skiff’s 1911. The family business has been in operation for over 100 years and includes hundreds of apple acres that visitors flock to during the fall where they can also enjoy food, hard cider, apple wine, and even whiskey made on site. Now, Beak & Skiff has entered the cannabis industry through construction of a state-of-the-art extraction and finished product manufacturing facility – with their eyes on the adult-use cannabis industry.
How important is vertical integration to the success of a craft brand?
Will cannabis replace alcohol for some consumers?
How can craft brands differentiate themselves in a crowded marketplace and compete with the big brands?