EU SME Centre and China-Britain Business Council are pleased to invite you to the launch of the report ‘The E-Commerce Ecosystem in China: A Checklist for European SMEs’ issued by the two organisations, on 13 July 2021. The report launch will be held both offline in Chengdu and online via Zoom.

China recorded total consumer goods retail sales of RMB 39.2 trillion (€4.98 trillion) in 2020.In the first quarter of 2021, retail sales of consumer goods increased by 33.9% over the previous year’s first quarter, in line with the Chinese economy’s speedy recovering from the pandemic. The online sales data for physical products in 2020 was RMB 9.76 trillion (€1.24 trillion), with 14.8% growth over the year.

China with no doubt has a huge and dynamic retail market, and the cross-border e-commerce(CBEC) becomes the main drive contributed to the retail economy. The E-Commerce Ecosystem in China: A Checklist for European SMEs provides a comprehensive and up-to-date overview of China’s e-commerce ecosystem. It contains introductions of the key actors involved both in traditional e-commerce and in CBEC, the latest consumer trends and emerging product categories, and the analyses the most recent developments in terms of e-commerce policies, regulations and market entry provisions. The core section includes a practical checklist for European brands looking to take advantage of the e-commerce opportunity in China. Specifically, it provides an overview of the key steps, costs, market entry channels, pricing and marketing strategies, logistics requirements, and best practices to follow and avoid. It also provides a comparison among various Chinese e-commerce platforms, including less known ones such as Pinduoduo, Little Red Book and Kaola, a list of key consumer festivals and holidays to follow in China, and a case study on a livestreaming campaign organised by a business support organisation with Chinese Key Opinion Leaders.

In addition, to further illustrate the past 618 shopping festival’s performance, we invited representative from Kung Fu Data to share the highlights and key takeaways for international brands. Aiming to help EU based companies and brands to understand the sales trends, popular product categories and what should brands do to stand-out and win the customers.

Contact us:
If you have any follow-up questions regarding the topic, please send an email to info@eusmecentre.org.cn or ASK-THE-EXPERT https://www.eusmecentre.org.cn/expert​​​.

Disclaimer:
The EU SME Centre is a project funded by the European Union. This recording was produced with the financial support of the European Union. Its content are the sole responsibility of EU SME Centre and do not necessarily reflect the views of the European Union.

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