This week, we’re joined by Yoko Miyashita, CEO of Leafly – the world’s largest cannabis informational and educational resource.

In this episode, we explore how the Covid-19 pandemic forced innovation within the industry, and the findings of Leafly’s ‘Jobs 2021’ report which investigates the rapid acceleration of the cannabis job market in the USA.

→ View full show notes, summary, and access resources here:
https://www.canverse.global/shownotes/e115

About Yoko
Yoko Miyashita was appointed CEO of Leafly in August 2020 after serving as the company’s General Counsel since 2019. Yoko has spent her career serving mission-driven companies navigating complex global regulatory environments in order to bring meaningful and compelling products to market. 

An expert in policy and advocacy, as General Counsel, she led Leafly’s position on key regulatory, compliance and government affairs issues. She has focused on progressing Leafly’s reputation as a trusted and authoritative cannabis resource and leveraged an understanding of current cannabis regulations, and opportunities for change, to help scale Leafly’s product and sales strategy.

Previously, Yoko spent 14 years at Getty Images, where she led the global legal team as SVP and general counsel. Prior to joining Getty Images, she practiced law with Perkins Coie LLP in Seattle. She holds a J.D. from the University of Washington School of Law and a B.A. from the University of California, Berkeley.

Quotables

Stigma for me [means] opportunity 05:40
This is our opportunity to re-educate the world about the potential of this plant, to make a huge difference 06:20
This industry is here to stay 16:05

Resources:
Leafly’s Website: https://www.leafly.com/
Join Yoko on LinkedIn: https://www.linkedin.com/in/yoko-miyashita-4829161
Read Leafly’s Cannabis ‘Jobs Report 2021’: https://www.leafly.com/news/industry/cannabis-jobs-report

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