Most of us are well aware of the fact that the mass-fashion industry contributes to devastating climate change consequences. But, did you know that the fashion industry can actually protect forests, invest in renewable energy and help communities thrive? Helena, the founder of Pushaoo will tell us how that is possible.

In this Solutions Pod episode, we discuss the ‘new normal’ ways for fashion to be an industry of positive change. You might have guessed that the material we hinted at in the title is hemp. There are so many amazing facts about hemp! In fact, hemp is a true carbon warrior.

Did you know that hemp uses 1/20th the amount of water in comparison to cotton production to grow and process? Did you know that hemp farms were used in Chernobyl in attempting to clean the soil from toxins? Did you know that hemp items become softer the more you wear them, so most people love their hemp clothes more and more with time? If your clothes last longer, you buy less. These and many more incredible facts about hemp are discussed in this Solutions Pod interview.
🎬
1:43 Hemp qualities and history, possible use, and sustainability aspects.
7:05 Facts on hemp fabric; hemp fabric vs cotton.
11:26 The experience of opening a business during the pandemic.
14:40 Growth strategy tips and how Pushaoo works with small businesses and individuals.
17:15 The carbon-neutral aspect of the business.
21:14 Learn how you can plant a tree for every “public” post on social media.
23:47 Why it took so long for hemp to become legal.
26:28 Pushaoo… why Pushaoo? The story behind the name.
28:16 Ways to engage with Pushaoo online.
30:11 If you are a small business, here is how you can partner with Pushaoo.

🌝 Find Pushaoo: https://www.pushaoo.com
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