Hello, everyone! Welcome back to CEO Secrets. I am thrilled to have our guest on the show and I am so honored to be interviewing him today. Please welcome, Rick Cunningham.

Rick Cunningham was a licensed Landscape Architect before he got into the real estate world. Although he was getting clients for his business, he felt that he was not on the right path. After he finished his MBA, he realized that his real passion was in real estate. That was when he started his career as a real estate agent. Today, he is the Owner and Investor of multiple Keller Williams Franchises throughout California and Hawaii.

Let us hear today from Rick about his journey from being a real estate agent to becoming an owner and investor of multiple Keller Williams franchises, the technologies surfacing the industry and what the future holds for the real estate business.

Top takeaways:
(1:03) The difference between KW’s Regional Partners and Franchise Owners
(4:18) Why Rick decided to be a franchise owner instead of being an agent where he could earn more
(7:08) Rick’s biggest learning while building his business
(8:47) The future of Keller Williams
(11:02) How agents can compete with the tech giants in closing deals
(16:26) Building a national lead generation platform
(17:58) Rick’s other business ventures
(22:14) Rick’s investing strategies in real estate
(24:31) Why it is not a good market for a listing agent today
(26:44) Rick’s prediction as to when the market will stabilize
(27:07) How will real estate be affected by lots of people moving to another state
(34:52) Split strategy for brokers who provide lead generation to agents
(43:46) What people in real estate should watch out for in the next couple of years

Reach out to Rick Cunningham at www.cunninghamre.com

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IT 15

IT 15

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