You’ve created an amazing cannabis product…. Now what? What does your label need to include? What regulations do you need to follow to certify your claims? Do you know what it will take to scale and create consistent products? If you’re asking any of these questions, you’re going to love our session. Merril Gilbert, Co-Founder and CEO of TraceTrust will be joining us to share these answers and more.
This is going to be an amazing session, so be sure to mark your calendars so you don’t miss it!
What you’ll learn:
– Building a great label is more than just making it look pretty – it requires all the relevant information about the product.
– The regulations producers need to follow to certify and validate their claims (like Organic or Non-GMO)
– The importance of third-party audits and certifications
About our Guest:
Merril Gilbert, Co-Founder and CEO of TraceTrust
Merril Gilbert has 25 years of experience guiding companies in the food and beverage industry from product development to launch. She now helps cannabis and CBD edibles elevate their standards by achieving certification for transparency, accuracy, and good manufacturing practices.
You can find Merril at:
Tweets by tracetrustatd
About the Host:
Kendra Losee, Founder of Mota Marketing, helps cannabis and hemp CBD companies jumpstart their brand and accelerate their sales. With more than 20 years of award-winning marketing experience, she specializes in creating and executing marketing strategies that help companies grow. Kendra hosts a Facebook Live show, Cannabis Marketing Live, All Puff, No Fluff, and regularly teaches graduate-level social media and marketing courses.