Over half of all American states have taken some steps to legalise marijuana, a move The Economist has argued for since 1989. There is now a burgeoning industry being shaped by a new generation of cannabis capitalists.

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Over half of American States have taken some steps to legalise Marijuana. In 2016, revenues could hit $7.1bn. it’s an industry being shaped by a new generation of ‘cannabis capitalists’.

the leaders of this new industry are also transforming society. They’re changing perceptions by selling ‘edibles’ – Food and drink infused with cannabis oils.

Colorado was the first US state to fully legalise cannabis. In 2014, 45% of marijuana in the state was consumed via edibles. Companies like Dixie Elixirs are how hoping to sell their products across America.

Regulation has helped to build a new market by building trust with the public.

In 2016, California, Nevada and Massachusetts voted to fully legalise marijuana. By 2020, the industry developed by these changemakers is projected to triple in value to more than $22bn.

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