In Clear Focus this week: the US market for cannabidiol. Michael Law of contract manufacturer Eagle Labs shares his observations about the opportunities and potential pitfalls for anyone introducing new CBD products to this booming market. With a background in traditional CPG sales and marketing, Michael offers practical tips for CBD brands and retailers to maximize results. In Clear Focus listeners can use a discount code to receive 50% off a purchase from Eagle Labs’ new line of CBD products.
A couple of weeks ago we talked about the legal considerations surrounding CBD product marketing. On this week’s show, we’re focusing on CBD product manufacturing. Cannabidiol, or CBD, is a chemical compound from the cannabis plant. It’s used in products like oils and edibles to impart a feeling of relaxation and calm. Unlike THC, its cousin, CBD is not psychoactive.
Today, CBD is available in tinctures and pills intended to relieve conditions such as anxiety and arthritis pain, and you’ll see it as an ingredient in a growing range of consumer categories from food and beverages to beauty products and apparel. As a CBD marketing agency, Bigeye enjoys working with the entrepreneurial innovators in this space.
And today it’s my pleasure to welcome a guest with a unique perspective on the rapidly growing market for CBD products. Michael Law is the Chief Commercial Officer of Eagle Labs, based in Saint Petersburg, here in Florida. Eagle Labs manufactures high-quality, rigorously-tested nutritional supplements and skincare products. The company provides formulation and manufacturing services for private label lines. Under Michael’s direction, Eagle Labs has quickly become a leader in the CBD category, not only manufacturing products on behalf of its clients, but also developing its own CBD product range. The company also offers packaging, design, consulting, and fulfillment services. And Eagle Labs is a Food and Drug Administration-registered facility. Welcome to IN CLEAR FOCUS, Michael.
Read the full episode transcript: https://www.bigeyeagency.com/insights/in-clear-focus-cbd-manufacturing-us-retail-landscape/
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