For most of his career as a rapper, Jay-Z’s triumph against the war on drugs was painted as poetic justice. He pivoted from moving kilos to pushing popular culture, and constantly reminded everyone of the odds he beat to become a billionaire when projections had him dead or in jail by age 25.

Now, the 51-year-old (born Shawn Corey Carter) is delivering his most potent blow of poetic justice to date with a high-end cannabis company.

The debut of the Monogram line of designer pre-rolls and strains marks the first of many enterprises from the rapper and the cleverly-named Parent Co., which aims to integrate a diverse range of cannabis verticals for generations to come.

“Cannabis has been around for thousands of years, yet it is still an industry whose legacy of skilled craftsmanship is often overlooked. I created Monogram to give cannabis the respect it deserves by showcasing the tremendous hard work, time, and care that goes into crafting a superior smoke.”

– Jay-Z

Jay-Z’s role in Monogram cannabis

(Courtesy of Monogram)

Monogram didn’t appear out of thin air. Hov has the might of Subversive Capital Acquisition Corp (a special purpose acquisition company) and partners like Michael Auerbach behind him, along with an estimated $575 million to back the brand. Monogram also has the support of Left Coast Ventures, which works with other notable cannabis entities like the Marley estate and Carlos Santana.

I’m not a businessman, I’m a business, man.

– Jay-Z

From the metric wordplay in the name to the brand’s first generation of strains, Jay’s influence is all over Monogram. But you might need to be a knowledgeable fan to notice. Monogram’s strains are numbered instead of named, and the numbers reflect notable years in Jay-Z’s personal journey.

‘70 marks his first full year on earth, ‘88 his peak as a dealer, ‘96 his debut album’s release year, and ‘01 denotes the year of his classic Blueprint album.

And while the rapper has been known to say that cannabis gives him anxiety and paranoia, he’s still mentioned it throughout his career – from indulging on vacations in “Feelin It”, to shouting out his smoker friends in the studio (“La-La-La”), to asking someone to roll him one to get over writer’s block saying “I smoked some weed and that’s how I finished ‘Izzo’.”

Related

7 celebrities invested in the cannabis industry

It seems that cannabis was simply too good for the mogul to miss out on.

Even if he doesn’t personally partake to the same degree as Wiz or Snoop, he has taken on multiple roles in the industry now. Along with his brand and strategy work on Monogram, he’s also heading up Caliva’s social justice initiatives, including a $10 million dollar venture fund and a commitment of 2% net income to Black and minority-owned cannabis business development.

Following the blueprint

Illegal drugs provided the seed capital for his multi-platinum rap career, and talent and timing helped push Hov to where he is today. While he is the latest to join in on the green rush, he certainly isn’t the last.

Will Jay-Z create a new blueprint for rappers to break into the business? Many are certain to take note. But only time will tell how the Carter dynasty grows with cannabis.

Calvin Stovall's Bio Image

Calvin Stovall

Calvin Stovall writes and produces media in Atlanta, GA and runs day-to-day operations for The Artistic Unified Exchange, a nonprofit that protects intellectual property on behalf of independent artists and underserved communities.

View Calvin Stovall’s articles



Source link

Claws out: cute cannabis nail inspo for summer 2022

Claws out: cute cannabis nail inspo for summer 2022

Sun’s out, claws up! As we indulge in the best days of the year, it’s only natural we would want to look our best, head to toenails.    It might surprise you, but cultures around the world have been buffing, coloring, and bedazzling their nails for thousands of...

Is it safe to consume marijuana while on antidepressants?

Is it safe to consume marijuana while on antidepressants?

Cannabis can make people feel more relaxed, less stressed, and, of course, happier. So predictably, people experiencing depression or anxiety are much more likely to use cannabis—and more of it—than people not suffering from these conditions. Of course, many...

Editor’s picks: Must-have weed gear for summer 2022

Editor’s picks: Must-have weed gear for summer 2022

The first official day of summer is this week. And while school is still in session for kids, adults are ready to enjoy a sun-soaked sesh on the go.  What makes a weed accessory a must-have for summer? Consumers value convenience, portability, and functionality...

Joke’s Up Ice Kream dispensary grand opening tasting notes

Joke’s Up Ice Kream dispensary grand opening tasting notes

Leafly rolled up and reviewed LA’s newest pot shop, including exclusive Joke’s Up strains from across the country “The trap is finally open!” said Joke’s Up CEO Yung LB seconds before his new Joke’s Up Ice Kream shop opened its doors Saturday (June 18). The...

Is Smoking Cannabis Before or After Surgery Safe?

Is Smoking Cannabis Before or After Surgery Safe?

No matter how minor a procedure, having surgery is an anxiety bomb. Depending on the procedure, you may have a protocol to follow before and afterward, and it may disrupt your regular cannabis smoking, vaping, dabbing, or ingesting routine.  Cannabis has...

Looks like America’s pandemic weed-buying spree is over

Looks like America’s pandemic weed-buying spree is over

The Haymaker is Leafly Senior Editor Bruce Barcott’s opinion column on cannabis politics and culture. Two months ago, Dr. Anthony Fauci declared the United States “out of the pandemic phase” with regard to the Covid-19 virus. The federal government’s airline...