[ad_1]

For most of his career as a rapper, Jay-Z’s triumph against the war on drugs was painted as poetic justice. He pivoted from moving kilos to pushing popular culture, and constantly reminded everyone of the odds he beat to become a billionaire when projections had him dead or in jail by age 25.

Now, the 51-year-old (born Shawn Corey Carter) is delivering his most potent blow of poetic justice to date with a high-end cannabis company.

The debut of the Monogram line of designer pre-rolls and strains marks the first of many enterprises from the rapper and the cleverly-named Parent Co., which aims to integrate a diverse range of cannabis verticals for generations to come.

“Cannabis has been around for thousands of years, yet it is still an industry whose legacy of skilled craftsmanship is often overlooked. I created Monogram to give cannabis the respect it deserves by showcasing the tremendous hard work, time, and care that goes into crafting a superior smoke.”

– Jay-Z

Jay-Z’s role in Monogram cannabis

(Courtesy of Monogram)

Monogram didn’t appear out of thin air. Hov has the might of Subversive Capital Acquisition Corp (a special purpose acquisition company) and partners like Michael Auerbach behind him, along with an estimated $575 million to back the brand. Monogram also has the support of Left Coast Ventures, which works with other notable cannabis entities like the Marley estate and Carlos Santana.

I’m not a businessman, I’m a business, man.

– Jay-Z

From the metric wordplay in the name to the brand’s first generation of strains, Jay’s influence is all over Monogram. But you might need to be a knowledgeable fan to notice. Monogram’s strains are numbered instead of named, and the numbers reflect notable years in Jay-Z’s personal journey.

‘70 marks his first full year on earth, ‘88 his peak as a dealer, ‘96 his debut album’s release year, and ‘01 denotes the year of his classic Blueprint album.

And while the rapper has been known to say that cannabis gives him anxiety and paranoia, he’s still mentioned it throughout his career – from indulging on vacations in “Feelin It”, to shouting out his smoker friends in the studio (“La-La-La”), to asking someone to roll him one to get over writer’s block saying “I smoked some weed and that’s how I finished ‘Izzo’.”

Related

7 celebrities invested in the cannabis industry

It seems that cannabis was simply too good for the mogul to miss out on.

Even if he doesn’t personally partake to the same degree as Wiz or Snoop, he has taken on multiple roles in the industry now. Along with his brand and strategy work on Monogram, he’s also heading up Caliva’s social justice initiatives, including a $10 million dollar venture fund and a commitment of 2% net income to Black and minority-owned cannabis business development.

Following the blueprint

Illegal drugs provided the seed capital for his multi-platinum rap career, and talent and timing helped push Hov to where he is today. While he is the latest to join in on the green rush, he certainly isn’t the last.

Will Jay-Z create a new blueprint for rappers to break into the business? Many are certain to take note. But only time will tell how the Carter dynasty grows with cannabis.

Calvin Stovall's Bio Image

Calvin Stovall

Calvin Stovall writes and produces media in Atlanta, GA and runs day-to-day operations for The Artistic Unified Exchange, a nonprofit that protects intellectual property on behalf of independent artists and underserved communities.

View Calvin Stovall’s articles

[ad_2]

Source link

Top 3 Reasons You Need a T-Break

Top 3 Reasons You Need a T-Break

[ad_1] Before we get into the reasons you should do a t-break, let’s break down this innovative stoner development.In a world of self indulgence it’s a rare thing for us to separate ourselves from the things we love.If we like a show we binge it. If we like a snack,...

What You Need to Know

What You Need to Know

[ad_1] As of March 2022, 37 states and 4 territories had legalized medicinal cannabis while 18 had legalized recreational marijuana. With this, one would be forgiven for assuming that it is perfectly okay to gallivant between states carrying your cannabis with you....

These men of God say weed is not ‘the Devil’s lettuce’

These men of God say weed is not ‘the Devil’s lettuce’

[ad_1] A priest, a pastor, and a rabbi walk into a dispensary—no joke, those old stigmas about weed and religion are going up in smoke With legal cannabis businesses opening across the states, many Americans are re-thinking past stigmas about the plant. As Easter...

Can You Be Allergic to Weed? Top 3 Ways to Know

Can You Be Allergic to Weed? Top 3 Ways to Know

[ad_1] Am I allergic to weed?Can you be allergic to weed? Yes… Unfortunately, you may be one of the 10% of people who consume cannabis and have a weed allergy.Most people don’t put two and two together. But, just like any other plant or food, many people carry an...

Is Too Much Sleeping Harmful

Is Too Much Sleeping Harmful

[ad_1] A good night’s sleep is necessary for healthy health. Oversleeping, on the other hand, has been related to a slew of health issues, including diabetes, heart disease, and an increased chance of mortality. However, two additional characteristics, sadness and...

What is Delta (9) and Why is it Beneficial?

What is Delta (9) and Why is it Beneficial?

[ad_1] Delta (9) is a cannabinoid that has been found in cannabis plants. This compound acts on the endocannabinoid system, which keeps our bodies healthy by regulating many bodily functions such as pain response, mood, appetite, sleep, memory, metabolism,...